EXPERTISE
Large marketing organizations and in-house agencies face a wide range of common creative challenges and process problems, from missed deadlines and poorly defined roles and responsibilities to bad briefing and cumbersome, time-wasting approval hierarchies. Managing a creative process in a large corporation brings inherent challenges – difficulty engaging freelance creatives, onboarding vendors, or making timely payments to creative partners can cause frustrating delays and missed opportunities. Marketing, finance, and procurement have widely different perspectives on what constitutes appropriate process or governance. We bring years of experience managing the creative process with deep knowledge of agency and corporate structure and marketing practice, which means we get to the root of your problem or challenge and generate solutions to drive real change.
We bring years of experience managing the creative process with deep knowledge of agency and corporate structure and marketing practice, which means we get to the root of your problem or challenge and generate solutions to drive real change.
Managing a creative process in a large corporation brings inherent challenges; difficulty engaging freelance creatives, onboarding vendors, or making timely payments to creative partners can cause frustrating delays and missed opportunities. Marketing, finance, and procurement have widely different perspectives on what constitutes appropriate process or governance.
Large marketing organizations and in-house agencies face a wide range of common creative challenges and process problems, from missed deadlines and poorly defined roles and responsibilities to bad briefing and cumbersome, time-wasting approval hierarchies.
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