Marketing Organization Experts

Building the conditions for better marketing performance.

Build | Optimize | Transform|Entertain

Blum helps marketing leaders understand and improve the organizational systems that turns strategy and investment into effective marketing.

Marketing performance depends on a complex set of organizational conditions working together. A weakness in any part of that system can undermine investment elsewhere.

Build an In-House Agency.  
Grow internal capabilities.

Reduce dependency on external creative partners.

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Optimize Marketing Teams and the In-House Agency.
Drive integration and prioritization.

Design process and workflow.

Eliminate role confusion.

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Transform the Marketing Organization.
Redesign operational structure.

Operationalize new models. Align internal stakeholders.

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Create an entertainment division.

Define the filters that ensure your story delivers value to your audience and your brand.

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What We Offer

Our Signature Approach

We examine the marketing organization as a system, looking beyond where problems appear to understand what's really driving performance.

DON'T JUST TREAT THE SYMPTOM.

Find the problem that needs to be solved.

Let’s Talk

Testimonials

“Blum has been integral in helping our in-house ad agency at Dell drive positive change within our group and also with our marketing department as a whole. Their initial engagement with us led to several subsequent extensions because their discovery process uncovered so many numerous opportunities for growth and change. Our continued partnership helps us drive forward an agenda we didn’t think possible two years ago.”

Brent Holt
Head of Production Dell Blue
“Blum has helped me, and my leadership team, grow our in-house agency into a highly effective, efficient team that is increasing output, increasing capabilities and increasing client relationships across our enterprise. Blum has also been an integral part of our ability to quantify and expand our value story to show the true impact of what we are able to deliver to our organization, as well as our clients. Without their guidance and partnership, we would not have excelled as quickly as we’ve been able to. They are incredibly skilled, knowledgeable and deliver results fast! Everything we need and continue to find ways to utilize in a strategic partner."

Aleka Sansom
Executive Creative Director at Vanguard
“Blum provides strong strategic counsel on how to efficiently operate in-house creative agencies and production studios and they were an important and valuable partner as we built our roadmap to launch at AT&T. Their knowledge crosses multiple disciplines from large scale video production to digital adaptation. They also provide perspective on how in-house teams can effectively collaborate with external partners. We would strongly recommend them to help build efficiency through creative operations excellence.”

Kerry Kielb
Director, Agency Strategy, Ops Marketing & Growth
“I enlisted Blum’s help in streamlining our creative process and developing best practices for creative input. They conducted a series of collaborative and thoughtful alignment sessions with senior leadership which led to an incredibly productive workshop with the broader team and our partners. Blum’s expertise, passion and commitment to our success is incredibly appreciated and has already led to greater efficiencies and collaboration across our organization.”

Lisa Bennett
VP of Global Brand & Head of Dell Blue
“Blum Consulting did a really nice job for House of Blues Entertainment. Although our internal creative organization was well-established and producing a tremendous volume of projects, we needed to get under the surface to uncover inefficiencies and opportunities that would help us understand our barriers to a better overall project management process and higher designer/project owner satisfaction. Blum’s style and approach to talking to stakeholders both at the executive and field level was integral to the discovery and along with their expertise in design process and production, really put everyone at ease to be open and focus on the end goal. With so much passion and opinion within the creative ecosystem of any organization, sometimes you need an independent third party to elimination that emotional aspect. I highly recommend Blum to any company looking to go through a similar exercise."

Dave Fortin
Senior VP Marketing & Business Development
“Working with the Blum team was insightful and informative. From their deep knowledge of production and process to a broad understanding of the market and the forces that shape it.”

Wesley ter Haar
Co-Founder & COO, Media Monks
“I highly recommend Blum Consulting to anyone in need of systems and process. Andrea, Alex and their team have provided outstanding support to us for the last 5 years as consultants across a variety of projects. They bring a wealth of knowledge and experience, and in addition, I can always count on their professionalism, friendly and relational manner, and mutual respect.”

Lauren Udell
Brand Strategy, Agency Management Lead