"At the core of what we do" | Interview with Blum Consulting Partners
WHAT DOES IT TAKE FOR CREATIVE ORGANIZATIONS TO BE MORE EFFICIENT?
What does Creative Operations mean to Blum Consulting Partners?
It’s really at the core of what we do. As a consultancy, our core belief is that better process drives better creative, so we see Creative Operations as the infrastructure that supports that. We believe it’s possible for an organization to function effectively and produce good work while still allowing creative people to avoid burnout by actually having a life outside work, and an efficient, smooth-running, creative operations organization makes that possible.
CHANGES AND CHALLENGES IN THE NEW CONTENT PRODUCTION PROCESS
No matter how you produce your creative work, what kind of assets you produce, or what platforms or media you produce for, you have a process. It may be clearly defined, or completely opaque, but it’s a process.
FIVE THINGS TO CONSIDER BEFORE YOUR BRAND ENTERS THE CULTURAL CONVERSATION
The reality of today’s advertising landscape is that a wide range of deliverable and content types necessitates multiple creative partners with different capabilities, styles and production methodologies. From a creative standpoint, specialized services provided by multiple sources can be a good thing, but it means that projects require a sophisticated level of collaboration between all of the creative partners.
FOUR THINGS TO CONSIDER BEFORE YOU CREATE AN IN-HOUSE STUDIO
Everyone understands that brands are in the market to sell something, but all things being equal, consumers would prefer to associate with brands that share their values. Research indicates this is particularly true for millennials, for whom purchase intent and brand values are closely associated. Now more than ever, it is important to take the time to identify the core value or values of your brand. Whole Foods is about healthy, sustainable, organic food; Audi is about advancement through technology; Apple is about creativity and design. It doesn’t necessarily have to be deep and meaningful, but it does have to be clear, and if you are going to engage in the cultural conversation, it must be consistent with the values of your brand.
Brands today need to make a realistic assessment of the potential benefits of investing in in-house capabilities. This can mean anything from creating an in-house agency to setting up an internal social team or content production unit.
Here are four things to consider before you take the plunge.