| Elevate
Define the filters to make sure your story delivers value to your business and your audience
Why
Define your strategy and how it serves the brand
Understand what you are trying to achieve and how it serves the business
Who
Who does this serve?
Align creative vision with audience relevance and business value
How
Choose the right type of story for your business objective
Four Story Types:
Captivating Unrelated Narrative (brand adjacent)
Zeitgeist Tie-in
Character- or Cause-Driven
Brand Story
