OUR WORK
Effective marketing starts with a stronger organization.
Our work helps marketing leaders create:
More consistent creative work that aligns with the business priorities
Marketing capabilities built for growth and change
Faster, clearer decision-making
Better integration across teams and agencies
Greater value from marketing investment
RESULTS
Blum aligns a large marketing organization for a Fortune 50 tech company.
Results
- Creative output and messaging that are aligned and support the overall brand narrative
- Increased efficiencies and accelerated time to market
- Fully integrated digital journey to drive sales success
Blum builds a more efficient operating model for global telecom powerhouse.
Results
- Created and operationalized staffing plan
- Stood up internal studio to execute high-volume, low-complexity work
- Negotiated with holding company network to facilitate migration
- Delivered financial analysis and projections to support implementation of in-house studio for internal alignment and future growth
- Projected savings of $65M over 3 years
Blum connects strategy and execution across business units and regions for a Fortune 15 Global Tech & Software company.
Results:
Clear touch-points, handoffs, and approvals
- Established clear roles for agencies globally and locally
Cost Efficiencies
- Cost savings from efficient utilization and reduction in volume of assets produced and duplication
Reduced inappropriate inputs and feedback late in the process
- Less time and money wasted on rework and resource over-utilization
Better management of regional needs
Trusted by marketing leaders
Blum has been integral in helping our in-house ad agency at Dell drive positive change within our group and also with our marketing department as a whole…
Brent Holt
Head of Production Dell Blue
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Their initial engagement with us led to several subsequent extensions because their discovery process uncovered so many numerous opportunities for growth and change. Our continued partnership helps us drive forward an agenda we didn’t think possible two years ago.”
Blum has helped me, and my leadership team, grow our in-house agency into a highly effective, efficient team that is increasing output, increasing capabilities and increasing client relationships across our enterprise…
Aleka Sansom
Executive Creative Director at Vanguard
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Blum has also been an integral part of our ability to quantify and expand our value story to show the true impact of what we are able to deliver to our organization, as well as our clients. Without their guidance and partnership, we would not have excelled as quickly as we’ve been able to. They are incredibly skilled, knowledgeable and deliver results fast! Everything we need and continue to find ways to utilize in a strategic partner."
Blum provides strong strategic counsel on how to efficiently operate in-house creative agencies and production studios and they were an important and valuable partner as we built our roadmap to launch at AT&T…
Kerry Kielb
Director, Agency Strategy, Ops Marketing & Growth
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Their knowledge crosses multiple disciplines from large scale video production to digital adaptation. They also provide perspective on how in-house teams can effectively collaborate with external partners. We would strongly recommend them to help build efficiency through creative operations excellence.
I enlisted Blum’s help in streamlining our creative process and developing best practices for creative input…
Lisa Bennett
VP of Global Brand & Head of Dell Blue
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They conducted a series of collaborative and thoughtful alignment sessions with senior leadership which led to an incredibly productive workshop with the broader team and our partners. Blum’s expertise, passion and commitment to our success is incredibly appreciated and has already led to greater efficiencies and collaboration across our organization.
Blum Consulting did a really nice job for House of Blues Entertainment…
Dave Fortin
Senior VP Marketing & Business Development
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Although our internal creative organization was well-established and producing a tremendous volume of projects, we needed to get under the surface to uncover inefficiencies and opportunities that would help us understand our barriers to a better overall project management process and higher designer/project owner satisfaction. Blum’s style and approach to talking to stakeholders both at the executive and field level was integral to the discovery and along with their expertise in design process and production, really put everyone at ease to be open and focus on the end goal. With so much passion and opinion within the creative ecosystem of any organization, sometimes you need an independent third party to elimination that emotional aspect. I highly recommend Blum to any company looking to go through a similar exercise."
Working with the Blum team was insightful and informative…
Wesley ter Haar
Co-Founder & COO, Media Monks
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From their deep knowledge of production and process to a broad understanding of the market and the forces that shape it.”
I highly recommend Blum Consulting to anyone in need of systems and process…
Lauren Udell
Brand Strategy, Agency Management Lead
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Andrea, Alex and their team have provided outstanding support to us for the last 5 years as consultants across a variety of projects. They bring a wealth of knowledge and experience, and in addition, I can always count on their professionalism, friendly and relational manner, and mutual respect.”