"At the core of what we do"​ | Interview with Blum Consulting Partners

What does Creative Operations mean to Blum Consulting Partners?

It’s really at the core of what we do. As a consultancy, our core belief is that better process drives better creative, so we see Creative Operations as the infrastructure that supports that. We believe it’s possible for an organization to function effectively and produce good work while still allowing creative people to avoid burnout by actually having a life outside work, and an efficient, smooth-running, creative operations organization makes that possible.

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Andrea B. Ruskin
CHANGES AND CHALLENGES IN THE NEW CONTENT PRODUCTION PROCESS

The reality of today’s advertising landscape is that a wide range of deliverable and content types necessitates multiple creative partners with different capabilities, styles and production methodologies. From a creative standpoint, specialized services provided by multiple sources can be a good thing, but it means that projects require a sophisticated level of collaboration between all of the creative partners.

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T. Alex Blum
FIVE THINGS TO CONSIDER BEFORE YOUR BRAND ENTERS THE CULTURAL CONVERSATION

Everyone understands that brands are in the market to sell something, but all things being equal, consumers would prefer to associate with brands that share their values. Research indicates this is particularly true for millennials, for whom purchase intent and brand values are closely associated. Now more than ever, it is important to take the time to identify the core value or values of your brand. Whole Foods is about healthy, sustainable, organic food; Audi is about advancement through technology; Apple is about creativity and design. It doesn’t necessarily have to be deep and meaningful, but it does have to be clear, and if you are going to engage in the cultural conversation, it must be consistent with the values of your brand.

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T. Alex Blum