THE TEAM

Creative Process Consultants

We bring decades of experience to solve your most challenging creative needs

T.Alex_Blum

T. Alex Blum

Founding Partner

Alex is a creative process and production expert, with 35 + years’ experience in marketing and advertising. He is a respected industry leader, ANA Faculty member, sought after guest lecturer, and has been the recipient of multiple industry awards and honors for creativity and innovation as a creative leader, manager of creative talent, production company owner, and feature film producer.

For the last 10+ years, Alex has been consulting with major brands on enterprise-level initiatives, solving creative problems and building top tier creative organizations for Fortune 500 companies.

ANA Faculty

Andrea B. Ruskin

Andrea B. Ruskin

Partner, Strategic Advisor

Andrea has 25+ years of proven success serving the creative marketing agenda for Fortune 100 companies, streamlining the creative process, attracting top talent, defining clear operating models, and developing best practices and guidelines for managing the creative process.

Andrea is a respected industry leader and ANA faculty member with a strong background in creative production. She is a team leader and orchestrator capable of aligning project goals with stakeholder and corporate priorities.

ANA Faculty

Jessica Davidson

Jessica Davidson

Strategic Advisor & Sr. Agency Operations Expert

Jessica is a creative marketing leader with deep branding, omni-channel experience, and operational expertise. She is a strategic thought leader and big idea-generator with over 20 years of experience working on blue-chip brands including running the Brand and US Consumer Card business on American Express from 2005-2012 while at Ogilvy.

Prior to joining Blum, Jessica was employee #1 at 140, Verizon’s in-house agency, which she helped build to a 180+ person operation in less than 3 years. She authored and executed the business case and was one of the principal architects of the organizational structure.

Jim Wallace, CA

Agency Management & Marketing Operations Expert

Jim has over 25-years experience as an award winning global marketer and consultant with deep experience in marketing operations, marketing communications, and agency management.

He brings his client-side marketing operations expertise to Blum and consults with clients on the key interactions and processes between in-house agency teams and their key internal clients and stakeholders in the organization. Jim is also an expert on in-house agency evaluations, measurement, reporting and production models.

ANA Faculty

Lisa Budnik

Six Sigma Process Expert & Project Management Professional

With 25+ years of corporate experience in marketing, IT and operations, Lisa is a recognized expert at applying program management and process change management to the marketing function. As a certified PMP (Project Management Professional) and Lean Six Sigma Black Belt, her unique strength is collaborating with clients to apply change management methodologies to the marketing environment, inclusive of strategic planning, campaign management and the underlying technologies. With her years of leadership experience, she brings a passion for designing and facilitating engagements that drive teams to accomplish their goals.

Larissa Sun

Senior Analyst, Finance & Operations

Larissa is an experienced financial analyst/operations manager currently based in Los Angeles, CA. Over her career, she has worked within FP&A at established tech companies as well as early stage start ups, becoming an expert in Revenue Forecasting, Financial Modeling, and Reporting. Her passion for the music industry has also led her to opportunities within Operational Management at growing music labels. With her diverse experience and skill set, Larissa places a heavy emphasis on business partnering to bring more clarity, insight, and organization to finances and projects.

Sylvia Versace

Sylvia Versace

 Integrated Creative Content Production SME

Sylvia is an experienced content producer who has produced over $375M in advertising content with the world’s leading brands, including 40 of the current Fortune 50 companies.

She is the lead consultant on client facing teams for integrated productions and manages multiple work stream projects for delivery on all platforms.

Steve McDonald

Recruiter

Steve is known in the industry for recruiting the best talent to meet the growing needs of marketers taking creative capabilities in house. His focus includes candidates with extensive experience in account management, strategy (brand, digital, social), analytics and measurement, project management, studio (traditional, broadcast/video, digital/social) production, PR and communications, creative, new business, innovation, marketing and senior management.

T.Alex_Blum

T. Alex Blum

Founding Partner

Alex is a creative process and production expert, with 35 + years’ experience in marketing and advertising. He is a respected industry leader, ANA Faculty member, sought after guest lecturer, and has been the recipient of multiple industry awards and honors for creativity and innovation as a creative leader, manager of creative talent, production company owner, and feature film producer.

For the last 10+ years, Alex has been consulting with major brands on enterprise-level initiatives, solving creative problems and building top tier creative organizations for Fortune 500 companies.

ANA Faculty

Andrea B. Ruskin

Andrea B. Ruskin

Partner, Strategic Advisor

Andrea has 25+ years of proven success serving the creative marketing agenda for Fortune 100 companies, streamlining the creative process, attracting top talent, defining clear operating models, and developing best practices and guidelines for managing the creative process.

Andrea is a respected industry leader and ANA faculty member with a strong background in creative production. She is a team leader and orchestrator capable of aligning project goals with stakeholder and corporate priorities.

ANA Faculty

Jessica Davidson

Jessica Davidson

Strategic Advisor & Sr. Agency Operations Expert

Jessica is a creative marketing leader with deep branding, omni-channel experience, and operational expertise. She is a strategic thought leader and big idea-generator with over 20 years of experience working on blue-chip brands including running the Brand and US Consumer Card business on American Express from 2005-2012 while at Ogilvy.

Prior to joining Blum, Jessica was employee #1 at 140, Verizon’s in-house agency, which she helped build to a 180+ person operation in less than 3 years. She authored and executed the business case and was one of the principal architects of the organizational structure.

Jim Wallace, CA

Agency Management & Marketing Operations Expert

Jim has over 25-years experience as an award winning global marketer and consultant with deep experience in marketing operations, marketing communications, and agency management.
 
He brings his client-side marketing operations expertise to Blum and consults with clients on the key interactions and processes between in-house agency teams and their key internal clients and stakeholders in the organization.  Jim is also an expert on in-house agency evaluations, measurement, reporting and production models.

Lisa Nudnik

Six Sigma Process Expert & Project Management Professional

With 25+ years of corporate experience in marketing, IT and operations, Lisa is a recognized expert at applying program management and process change management to the marketing function. As a certified PMP (Project Management Professional) and Lean Six Sigma Black Belt, her unique strength is collaborating with clients to apply change management methodologies to the marketing environment, inclusive of strategic planning, campaign management and the underlying technologies. With her years of leadership experience, she brings a passion for designing and facilitating engagements that drive teams to accomplish their goals.

Larissa Sun

Senior Analyst, Finance & Operations

Larissa is an experienced financial analyst/operations manager currently based in Los Angeles, CA. Over her career, she has worked within FP&A at established tech companies as well as early stage start ups, becoming an expert in Revenue Forecasting, Financial Modeling, and Reporting. Her passion for the music industry has also led her to opportunities within Operational Management at growing music labels. With her diverse experience and skill set, Larissa places a heavy emphasis on business partnering to bring more clarity, insight, and organization to finances and projects.

Sylvia Versace

Sylvia Versace

 Integrated Creative Content Production SME

Sylvia is an experienced content producer who has produced over $375M in advertising content with the world’s leading brands, including 40 of the current Fortune 50 companies.

She is the lead consultant on client facing teams for integrated productions and manages multiple work stream projects for delivery on all platforms.

Steve McDonald

Recruiter

Steve is known in the industry for recruiting the best talent to meet the growing needs of marketers taking creative capabilities in house. His focus includes candidates with extensive experience in account management, strategy (brand, digital, social), analytics and measurement, project management, studio (traditional, broadcast/video, digital/social) production, PR and communications, creative, new business, innovation, marketing and senior management.