Technology…Friend or Foe? Quantifying Results for the IHA

Sooner or later, every in-house agency is challenged to quantify results.

This is a reality.

At the outset, it’s enough just to get up and running, satisfy your stakeholders that you can produce a comparable quality of work to outside agencies or vendors, and do it consistently in an aggressive timeframe at an advantageous price point.

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T. Alex Blum