Decades of experience driving solutions for
marketers and their creative partners.



T. Alex Blum

Alex founded Blum Consulting Partners to support marketers by providing informed, pragmatic industry perspective that supports their decision-making process. For the past 10 years Alex has worked with Fortune 500 brands on enterprise level strategic global initiatives to drive innovation in process and capture maximum value in the advertising production ecosystem. Throughout his 35 year career as a Production Company Owner, Industry Labor Negotiator, three- term AICP Chairman and Film Producer, (Behind Enemy Lines Fox 2001, Flight of the Phoenix, Fox 2004) Alex has amassed awards and honors for work produced from Cannes, The AICP Show, The One Show, The Sharks, The Andys, and The Clios. Alex has been honored with a Lifetime Achievement award from AICP and appeared as a Guest Lecturer at the Smithsonian. He has been profiled in Creativity Magazine, published in Ad Age and frequently called upon as an advertising production industry expert.

Alex is a regular contributing writer to CreativePool and on the ANA Faculty.


Andrea B. Ruskin

Andrea is the driving force behind defining client goals and initiatives that support better production process. Having worked her entire career in advertising, Andrea is a masterful orchestrator who has a special talent for finding solutions that drive efficient production between multiple creative partners. Her unique skill set fosters collaboration and partnership. As a former production company owner, Executive Producer and AICP National Board Member, Andrea brings her entrepreneurial skills to every project and partners with brands to help them realize opportunities in the constantly evolving advertising landscape.

Andrea is on the ANA Faculty, a regular contributing writer to ANA Knowledge Partners, and hosts training seminars for marketers and agencies on production optimization. She is also a speaker and panelist at industry conferences.